Filicori Zecchini Flagship Store

The project aims to trace a new path in the retail system in order to blend the brand experience with the urban life flow by extending the public space within the store tailoring the experiences of each user. The absence of borders determines new possibilities ensured by fastest connections. Tastes, colours and perfumes typical of the brand are transfigurated through various activities, even not directly connected with the brand, to enforce the customer fidelization, that in this case, is elevated to the status of active participant. A sound responsive skin envelopes the whole façade transforming the store in a living device, revealing the time-based core of the project.

The absence of borders determines new possibilities ensured by fastest connections. Tastes, colours and perfumes typical of the brand are transfigurated through various activities, even not directly connected with the brand, to enforce the customer fidelization, that in this case, is elevated to the status of active participant. A sound responsive skin envelopes the whole façade transforming the store in a living device, revealing the time-based core of the project.